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The aspiration to contribute to the betterment of the Indian education system led Vijay Kantharia to give up a successful career in the US as a scientist and return to Surat to start Cerebroz Edutree.
When Vijay Kantharia moved to the US as a scientist at the Stower Institute for Medical Research, Kansas City, Missouri, he found himself spending a significant amount of time in front of the TV. One day, he pondered over the fact that viewers generally tend to change channels during adverts. This sparked the idea for a product which could benefit the education system.
Back in Surat in September 2015, Vijay Kantharia developed a product named EduTree -TV Ad Replacer/Blocker, which can replace repeated TV ads with educational videos. Watching TV too much is generally considered bad for education, health, behavior, personal & social life
The EduTree specially designed and curated by scientists. EduTree Also cover K12 academic education but also include general knowledge and social educational content. EduTree is connects to a TV/set-top box through HDMI cable and with Cerebroz’s server through WiFi. During TV adverts, EduTree receives wireless signals from the server and switches to educational contents, says Vijay Kantharia.
It took several sleepless nights for me to decide and quit my research career in the US and return to India to start working on Cerebroz. EduTree can be used in place of an educational tablet & EduTree can also convert dumb TV to Smart TV.
World’s first and only startup which can replace live TV ads with positive Education. Government of India has recognized Cerebroz as the budding innovative startup of India and has given lots of benefits for multi-fold growth in Education Technology.
Not only in India, but Cerebroz is one of the most innovative startups of the world. So, we have received tax exemption benefits under government’s startup India scheme. It is an honor for us to innovate for the young minds of India.