Cerebroz EduTree: Converting your idiot box to a genius box

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In an interview to Daily Mail, Michael Rich, an assistant professor at Harvard Medical School and an adviser to the American Academy of Paediatrics shared, “Historically we have looked at television as a benign force. Unfortunately, the research now indicates that it has potentially damaging effects on the health of people.” He also throws light on the phenomenon of television addiction and advices parents to ban television.

Well, television is not the only devil to deal with for today’s parents. In this digital age with easy access to the internet, children are exposed to a lot of audio-visual content. Further, with the advent of mobile phones, children are facing the screen on the go. It is now a common sight to see children hooked to either television or mobile screens.

In such a scenario, it is further sad to note that many working parents, in a way, have found a substitute ‘nanny’ in television. All that they have to do is switch on the television and assume that children will be well-looked after. On many occasions, parents allow the children to sit for hours in front of the television and meanwhile complete their tasks without hassle. But here is where as parents we need to pause and rethink. Why are we looking for television as a way to deal with children? Don’t we have better ways to keep children occupied productively?


Ugly effects of television addiction

Undoubtedly, sitting in front of the television for long can turn your children into couch potatoes. Imagine a child barely five years of age with a belly to flaunt. What more? With no physical activities, children tend to become restless, bored and irritated. Playing out is equally important as sitting on a table and completing one’s homework.

Thus, digital media and television are not only negatively impacting children’s physical health, but their emotional and behavioural health is equally distributed. Psychologists also feel that certain programmes on television, in particular, cartoons channels which inundate the young viewer with hysterical images and sounds can encourage aggressive behaviour and even cause some children to pull out from the real world.

Addiction is an addiction at the end of the day. Children who are addicted to television are most likely to lose interest in many activities and would stay aloof from the family most of the times. Those children who watch television or are using mobile phones to play games and watching videos end up with slower development. Their level of intelligence is expected to be lower than those who have limited or no exposure to the audio-visual medium.

Further, since children are sitting in front of a television, they might not develop the habit of observing, thinking, questioning and understanding things around them. And for a child to develop, it is important that they learn to ask questions, be curious and enjoy learning new things. This attitude will only develop if parents learn to invest time in their children rather than letting television take their place. Here, Cerebroz comes to parents rescue.

Cerebroz EduTree: From television addiction to edutainment

Cerebroz understands the sentiments of parents and that is why it has developed EduTree – world’s first TV advertisement replacer, which replaces TV ads with educational content. This educational content is designed and curated by scientists and latest animation techniques are employed.

Educating a child is not enough. It is important to educate young minds with real education module. If we want to hold the attention of children, we have to offer education in a way that they like. This is where Cer-ebroz comes into the picture. EduTree imparts education using animated format with audio-video support.

When simple Maths, English or Science concepts and General Knowledge or Social Development content are weaved in an interesting and taught to children, these concepts touch the right chord with the children. Given the fact that now the focus is on ‘play and learn’, through this way, children can enjoy learning and parents can sit back with a smile. After all, we all want our children to be wise and nice.

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